Fresh Flower
Gucci adds a family member to their Flora Gorgeous collection, introducing the latest Gucci Flora Gorgeous Orchid.
Gucci Beauty expands its celebrated Flora Gorgeous collection with the vibrant and captivating Flora Gorgeous Orchid eau de perfume, the latest chapter in a series that highlights feminine creativity, and empowerment. Following the popular Flora Gorgeous Gardenia, Jasmine, and Magnolia scents, this new addition weaves a floral narrative that continues to elevate the collection’s iconic status. Known for its playful yet sophisticated vibe, the Gucci Flora family celebrates the essence of a woman embracing her dreams and passions.
The new Flora Gorgeous Orchid offers a distinct twist on the collection’s signature themes, blending the familiar with the unexpected. Brought to life by master perfumer Marie Salamagne, this is Gucci’s first ozonic floral gourmand fragrance, merging elements of sweetness with a fresh, airy brightness. At the heart of the scent is the enchanting vanilla orchid, known for its creamy, sensual notes. But it doesn’t stop there—Salamagne introduces an innovative ozonic accord that brings a marine freshness to the composition, contrasting beautifully with the gourmand richness of vanilla. This unique combination creates a luminous, multi- dimensional scent that feels both comforting and exciting. Dressed in a radiant yellow bottle, Flora Gorgeous Orchid stands as an emblem of self-love and positivity. The striking design continues Gucci’s tradition of blending luxury with artistry. Adorned with the House’s signature Flora pattern, originally created in 1966 by artist Vittorio Accornero, the packaging mirrors the vibrant energy of the scent.
To launch this latest fragrance, Gucci tapped long-time friend of the brand, Miley Cyrus to star in a whimsical campaign set in a dreamy floral landscape. The visuals, combined with Miley’s hit song “Flowers, evoke themes of empowerment, self-expression, and transformation, perfectly aligning with the spirit of Flora Gorgeous Orchid. Bold and imaginative, the fragrance celebrates women who dare to dream and embrace their individuality.